Pre-Planning Goes a Long Way In Product Labeling
Designing a label for your products is a big endeavor for your company. It requires companies to consider many different aspects of the product and the end user. Information is gathered and then given to graphic artists who use the collected data to create an end design. This complex process is not something that business’s… Read more
Professional Shrink Sleeve Design Helps Increase Product Sales
Professional shrink sleeve labels are changing how consumer marketers introduce new products and services into the market. Product labeling is one of the principal ways to brand your product while sticking to a budget. Custom product label design as seen in shrink sleeves allows marketers a 360-degree space to lure a potential consumer. Marketing is… Read more
Choosing the Best Label for Your Packaging
Whether you have a small hobby business or run a large mega-conglomerate for household products, you need flexible packaging for your products. Labeling has changed a lot over the past decade. Gone are the days when a basic square label was printed and placed on the bottle or can. Perhaps the best labeling techniques today… Read more
What Makes For a Powerful Shrink Sleeve Message and Design
Shrink sleeves are perfect for beverage packaging, food packaging, home, and personal care packaging as well as certain industrial products. In fact shrink sleeves are a great packaging option for most products that are packaged in containers such as bottles. Bringing together all of the elements in shrink sleeve design and manufacturing require careful thought. … Read more
Do Shrink Sleeve Labels Drive Consumer Buying Decisions?
Shrink sleeve labels make some of the most popular products in the supermarket. Whether you purchase products with them or not you are bound to see them all around the supermarket. Making products stand out and look different is a great way to attract a consumer’s attention. Manufacturers need to ensure that your product looks… Read more
Why Are Shrink Sleeves So Special In Marketing?
One of the most important things that will make any marketing strategy successful is having a robust product promotion and advertising plan in place. A well-designed marketing and promotional strategy will be successful in putting across the benefits of your product or service to the customers to ensure long-term success, bring in more customers and… Read more
Differentiate Your Packaging with Shrink Sleeve Labeling
Shrink sleeve labeling is becoming more and more popular within the industry. Rather than traditional sticker type label options, shrink sleeve labeling offers full color graphics that wrap around the entire bottle. This type of shrink sleeve design can make your packaging stand out. You are only limited by the size and shape of the… Read more
Shrink Sleeves Help Avoid Product Mediocrity
Your brand is destined for mediocrity if you are struggling to differentiate it from your competitors. Many companies try to be everything to their target audience and by so doing; they create confusion in the minds of their customers. Pinpoint the one thing that you do contrary to your competitors that makes your brand stand… Read more
Using Shrink Sleeves in Product Labeling
Product labeling has greatly changed over the past few years. Even just a decade ago, there were very few options available for products entering the marketplace. Today however, manufacturers have so many options in custom product labeling from shrink sleeve labels to cover bottles and containers in the food, household, and beauty and cosmetics industries… Read more
How Shrink Sleeve Labels Outbeat Brand Competitors and Make Products Sell
Shrink sleeve labels are changing the way marketers are pushing new products into the market. This type of label offers a signature three hundred and sixty degree surface to advertise to potentional buyers. The durable materials that make up the label itself are printed using inks and patterns to create high impact graphics, thus making… Read more