Five Ways to Generate Medicare Leads
Getting Medicare leads can be challenging, but it’s not impossible. Having more than one source for lead generation is best to create a steady stream of clients. Beyond the usual social media advertising, here are five ways to generate Medicare leads: NetworkingTry to create a network of people who can recommend you to prospects in… Read more
Why an Insurance FMO Can Help Your Business
A Field Marketing Organization (FMO) can help market, sell, and distribute various insurance products; at Omega, we focus on Medicare Advantage and Supplement plans. To provide our clients with the best possible service, we focus solely on the Medicare realm. Carriers have added efficiencies and are often offered contracts by agents that they might not… Read more
How Wearable Technology is Affecting Medicare
An emerging trend in the healthcare industry is wearable technology, which is reshaping how Medicare brokers advise their clients. Major carriers are not adopting policies that incorporate wearable technology. Just what exactly is wearable technology? These devices are commonly worn as bracelets or rings and can monitor or track major health concerns among Medicare beneficiaries.… Read more
Five Tips to Maximize Your Brand Visibility with Experiential Marketing
As you review your brand’s marketing strategy for the new year, you might be leaning toward experimental marketing, which can provide more of a Return on Investment (ROI) than traditional advertising sources. Experiential marketing (also known as engagement marketing) invites an audience to interact with a business in a real-world situation. Using hands-on, tangible branding… Read more
Three Tips to Deliver a Strong Insurance Pitch
Three Tips to Deliver a Strong Insurance Pitch Insurance sales can be challenging. It requires a balance of friendly tactics blended with your promotional. All too often, sales-driven rhetoric seems overbearing to clients. On the other hand, being too friendly can drive people away as well. To avoid either of these situations, it is a… Read more
Who is Eligible for Medicare?
Medicare has been around for 55 years, providing health insurance to Americans 65 and older as well as those with disabilities. The process of qualifying for the program is not automatic. Read more to find out whether you are eligible. People 65 or older If you are a U.S. citizen or permanent legal resident for… Read more
Five Reasons Why Credit Unions Should Shift Marketing Efforts to Baby Boomers
Many credit unions currently focus marketing efforts on millennials, as they will soon make up 75% of the United States workforce. However, baby boomers are presently in need of support, information, and tend to have more disposable income. Continue reading to find out why baby boomers should be your target marketing effort. Spending: Baby boomers… Read more
CUNA Mutual Invests in Medicare Agency
Coverage Insurance Solutions announced they will be working with CUNA Mutual Group and examine opportunities to offer Medicare insurance options to credit union members. Founder and CEO of Coverance, Chris Mullins, said the company uses senior-focused marketing, data analytics, and automation designed to improve how seniors purchase Medicare insurance. The COVID-19 pandemic showcases the importance… Read more
Five Essential Business-To-Business Marketing Strategies
Business-to-business (B2B) marketing strategies are generally accomplished using direct and outbound techniques, but there are other ways to reach clients. The goal is to have the audience respond and engage with your services based on your compelling and persuasive efforts. B2B has expanded, and the behavior of professional service buyers has shifted. In our technology… Read more
Member Retention Strategies to Increase Profit and Enhance Image
Baby boomers remain the most influential generation when it comes to economic decision making. The U.S. Census Bureau defines Baby Boomers as those born between 1946 – 1964. There are 76 million nationwide, and their influence on healthcare, technology, travel, and e-commerce is expanding. Continually engaging your members and understanding their needs are two of… Read more