Anchor Printing

Choosing the Best Label for Your Packaging

March 26, 2018 Anchor Printing 0

Whether you have a small hobby business or run a large mega-conglomerate for household products, you need flexible packaging for your products. Labeling has changed a lot over the past decade. Gone are the days when a basic square label was printed and placed on the bottle or can. Perhaps the best labeling techniques today… Read more

REASONS FLEXIBLE PACKAGING IS REPLACING THE TIN CAN

March 15, 2018 Anchor Printing 0

As the name suggests, flexible packing is quickly gaining popularity with consumers and businesses alike for many reasons. Even though tin cans can be recycled, they are very bulky in terms of manufacturing, weight, and transportation. Flexible packaging benefits the manufacturer, retailer, and consumers in one way or another. Convenient A flexible packaging does not have a firm structure such as… Read more

5 common food labeling mistakes to avoid

March 6, 2018 Anchor Printing 0

Food labels include information about the product such as the protein and sugar content, minerals, vitamins, and other relevant information. It is an essential part of product manufacturing and reports have shown that buyers pay close attention to the “facts” on a product label before making a purchase. It is important to have a well… Read more

What Makes For a Powerful Shrink Sleeve Message and Design

March 1, 2018 Anchor Printing 0

Shrink sleeves are perfect for beverage packaging, food packaging, home, and personal care packaging as well as certain industrial products.  In fact shrink sleeves are a great packaging option for most products that are packaged in containers such as bottles. Bringing together all of the elements in shrink sleeve design and manufacturing require careful thought. … Read more

Do Shrink Sleeve Labels Drive Consumer Buying Decisions?

February 21, 2018 Anchor Printing 0

Shrink sleeve labels make some of the most popular products in the supermarket. Whether you purchase products with them or not you are bound to see them all around the supermarket. Making products stand out and look different is a great way to attract a consumer’s attention. Manufacturers need to ensure that your product looks… Read more

Why Are Shrink Sleeves So Special In Marketing?

February 15, 2018 Anchor Printing 0

One of the most important things that will make any marketing strategy successful is having a robust product promotion and advertising plan in place. A well-designed marketing and promotional strategy will be successful in putting across the benefits of your product or service to the customers to ensure long-term success, bring in more customers and… Read more

Differentiate Your Packaging with Shrink Sleeve Labeling

February 7, 2018 Anchor Printing 0

Shrink sleeve labeling is becoming more and more popular within the industry.  Rather than traditional sticker type label options, shrink sleeve labeling offers full color graphics that wrap around the entire bottle.  This type of shrink sleeve design can make your packaging stand out. You are only limited by the size and shape of the… Read more

Shrink Sleeves Help Avoid Product Mediocrity

January 24, 2018 Anchor Printing 0

Your brand is destined for mediocrity if you are struggling to differentiate it from your competitors. Many companies try to be everything to their target audience and by so doing; they create confusion in the minds of their customers. Pinpoint the one thing that you do contrary to your competitors that makes your brand stand… Read more

Using Shrink Sleeves in Product Labeling

January 17, 2018 Anchor Printing 0

Product labeling has greatly changed over the past few years. Even just a decade ago, there were very few options available for products entering the marketplace. Today however, manufacturers have so many options in custom product labeling from shrink sleeve labels to cover bottles and containers in the food, household, and beauty and cosmetics industries… Read more

How Shrink Sleeve Labels Outbeat Brand Competitors and Make Products Sell

January 11, 2018 Anchor Printing 0

Shrink sleeve labels are changing the way marketers are pushing new products into the market.  This type of label offers a signature three hundred and sixty degree surface to advertise to potentional buyers. The durable materials that make up the label itself are printed using inks and patterns to create high impact graphics, thus making… Read more