You might think business cards have lost their marketing advantage. But no, they are in high demand, especially with small businesses. A business card is an invitation to your front door and represents your company. So, don’t skimp on quality. First impressions are the make or break in obtaining new customers. Follow these simple tips to design a killer business card that’s sure to impress.
Keep your print quality professional – Maintain a minimum typography size and keep at least 5 mm from the trim. Stay with at least 300 dpi for the best quality image of your print.
Quality matters – Spend a bit extra on nice card stock paper. Everyone knows a cheap business card when they see one. The better the quality, the more apt someone will be willing to slip it into their wallet or purse instead of the garbage.
Don’t use clip art. Instead, use a photograph or better yet, seek the service of a graphic designer who can create something awesome. If you want to stand out from the competition, you can’t reuse someone else’s design. Put creative thought into your industry, determine what will resonate with potential customers, and strive to meet that.
Design with purpose – A business card does not have much room for print. So, deciding the card’s purpose and focusing on it is vital. For example, are you trying to get your brand noticed? Then get your point across by laying it out. Or perhaps, you want to increase traffic and get contact calls to come in. Then, you’ll want the content to showcase your open availability, etc. A print designer is the most qualified person to design and lay out the fundamentals without getting lost in the presentation.
What a business card is used for – The bottom line is to increase revenue. Wherever you go, if someone indicates an interest in your business, you have an easy mode of reference. Remember, sometimes less is more. You don’t have to overcomplicate things; just show confidence. Think about Amazon or McDonald’s; their symbols are amazingly simple, an arrow shaped like a smile and a large M. The ideas are endless!
If you need assistance designing and printing custom business cards, call the pros at Econo Print!
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At Econo Print, we strive to deliver the highest-quality printed products possible. We produce top-rated goods in a timely fashion at a competitive price. Listening to our clients and helping them achieve their business goals is our top priority. We are proud of the strong roots we’ve built in the community and pride ourselves on using cutting-edge technology. Our products, commitment to service, and level of expertise exceed our clients’ expectations. Contact us today to learn how we can help launch your business to the next level.
Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/