When an online business launches a new website, careful consideration goes into their online image including the websites design and usability. Websites should be designed in a manner that allows visitors easy access to answers they are seeking. However, all of that is wasted if customers never visit a business’s website in the first place.
Search engine optimization, SEO is one part of a company’s marketing mix that helps to create a strong foundation for your company’s content strategy. On page content that is featured prominently in organic searches that beats out the competition for customer attention is just one goal. Good SEO design begins with the websites layout. Whether your business is currently designing your website or not, it’s important to ensure it’s getting the best search results possible.
SEO
SEO encompasses a series of activities that makes your website rank higher on various search engines. These activities include executing an SEO strategy, choosing to focus on long-tail keywords for website pages, and constantly generating new content on a blog. Search engines frequently update their search algorithm, which can be a problem for marketers and web designers. If you are running your own SEO strategy, you’ll need to monitor the changes and adjust accordingly.
Professional Website Design
Web design is the process of creating a website. This includes, layout design, graphics design, navigation, metadata, responsiveness to different resolutions, and content production. Web design also involves ensuring the website is programmed correctly and optimizing the speed. A professional website design communicates your brand messaging to the world, tells the story of your company, describes your services and products and can even sell directly online.
Combining both boost your online business, below are some aspect of SEO and website design that boost your online business.
Navigation
Navigation involves SEO and web design principles. The easier it is to navigate your site and find the information needed, the longer a visitor will stay on your site. A longer session leads to better SEO rankings. If customers cannot find what they’re looking for easily, they will abandon the site, and this affects your SEO ranking negatively. You can design an easily navigable site by using descriptive URLs, giving readers directions to find certain materials, and limiting the number of drop downs and sub-drop downs in your menus.
Engagement
Engagement on a web page depends on two things: the design and the content. To enhance the engagement on a page, you want the design to be pleasing to a reader’s eye because people make quick conclusions about a website based on appearance. Following the appearance is your content which is also a vital way of keeping a visitor on your site. Your homepage content should hook the visitor and make him want to read on. Content fall under both SEO and web design as content will help your SEO ranking and determine if a visitor stays on your page.
Speed
It is easy to focus on the visual appeal and website content over the mechanics behind how your website functions. This however often leads to a slower than average site that is bloated with useless information. If the website is slow upon loading people will abandon their effort. Many elements can come into play that can lead to a slow site; website elements including plugins, sharing buttons, and JavaScript that has not been optimized. All these are consequences of a poor website design. Search engines incorporate a variety of metrics into the algorithms they use to determine which sites are the most useful to users and therefore deserve higher organic rankings. This can include the use of keywords and long tailed keyword phrases, site links, and individual page load times. If your site loads too slow, search engines will favor other sites over it.
In conclusion, when SEO and a Professional web design come together, the result is a user-friendly, informative, and easy to find website that will maximize your sales.
Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com. To contact one of our IT experts, call 810.224.5252 today or via email at info@cpsmi.com.