When thinking of making changes to your website it is not a fair judgement to believe all website updates are created equal. There are content updates, application updates and site revises, and then last but not least of all updates is the site re-launch. I stress the significance of refreshing your website design with new content and upgrades. This includes not only small updates but also the fresh idea of redesign and re-launch of your business website.
The frequency of updating depends on several elements.
How often to add new content to your website or blog
The sole reason of each website is diverse and so are the updating requirements. A corporate blog can not be expected to be updated as often as a regular blog or a regular blog as frequently as a news or sports blog. A closer look at website updating and blog management can be found in these 4 categories but before we do, I want to hit on another topic.
Outdated web design
If the design of your web site is stuck in the 2000s, then you should consider a refresh. With web technologies changing as fast as smart phones and TV’s, there are new ways to speed up your website and even rank better with Search Engine Optimization. With a custom coded website you can implement all your ideas and new tech to reach your target audience.
Category 1 – Sports / Fashion / Celebrity / Tech / Lifestyle / Financial / Newspaper / Magazines
For Websites or blogs that are created for trending topics related to subjects like sports, fashions and this category, updating with new information several times per day is crucial for their triumph. There is no limit to the amount of updates and generally the more the better. Reason for this is because most of their visits are coming from visitors that have been on site before, social media and Google news. Postings are usually short with a lot of images to get their point across.
Category 2- Normal Websites / Blogs
In this category you expect to see personal web development blogs, how-to style blogs, informational blogs, wiki, marketing, weight loss, studies, analytics, travel tips, reviews and many more. In this, 3 updates per week are sufficient; there is no need to update daily unless of course you have the resources to carry out such a task.
Category 3 – Corporate Website / Blog
These are business websites that showcase a company and the products/services it is offering. They are among the most difficult types of websites to update frequently because once the initial setup has been made and information about the company is published, you don’t really need to publish anything again, unless new products get released. Then of course you would want to blog about it.
Category 4 – eCommerce Store
Content marketing is one of the most efficient ways to promote your online store and it is not more difficult than it sounds. You can publish Articles / Videos on how to use your products online, or detailed product reviews, announcement about new products, changes to existing products, special offers and upcoming events.
If you are curious how often you need to update this type of blog? The answer is easy. You always update when you have new high quality content to publish.
Why you should update your website quite often
It drives your SEO
Search engines love content and especially new content. They like to have long quality posts in their index to satisfy their users. A website that is updated regularly is crawled more often, has more pages in the index and more possibilities to boost SEO.
It magnifies social media
If you are using social media marketing to promote your blog many times the issue that ruins your effort is lack of content. Having a website that is updated on a regular basis will give you fuel for your social media promotions.
It’s good for your users
Websites are meant to serve users and giving users fresh content makes them happier. A happy user will most likely come back, convert, register, buy or recommend your website to other people.
It’s a signal that your website or business is active and alive
Updating your website for users shows your business is still open.
We offer Web Design services in Brighton, Michigan and around Livingston County. We are Creative Programs and Systems! We have been designing custom websites before templates or wordpress were a thing! Make your company stand out with a custom web site. Call us today for a free quote at 810-224-5252 or visit our website at www.cpsmi.com